Trailers & Promos
MasterClass :30 brand spot.
Creative Director: This was part of a campaign with 3 unique messages, each with a :30 and :15 version. The brief was to explain what MasterClass is in a compelling way.
MasterClass
I was the first editor at MasterClass back in 2015. I edited the early classes and trailers, and developed the trailer style that's been parodied, mimicked, and admired ever since.
MasterClass :15 brand spot
Creative Director
MasterClass Trailers
From 2015 to 2023, I edited or creative directed over 125 MasterClass trailers and marketing assets — work that collectively received billions of views. Below are some of my favorites.
Gordon Ramsay
Role: Editor
Steve Martin
Role: Editor
James Cameron
Role: Creative Director - No notes from Jim Cameron on this one!Big accomplishment
deadmau5
Role: Editor
Hillary Rodham Clinton
Role: Creative Director
Timbaland
Role: Creative Director
Penn & Teller
Role: Creative Director
Black History, Black Freedom, Black Love
Role: Creative Director
Bill Clinton
Role: Creative Director
Anna Wintour
Role: Editor
Gordon Ramsay
Role: Editor - Honestly, one of my most favorite trailers I edited.
Cornel West
Role: Creative Director - Such a powerful class, and powerful trailer.
Ringo Starr
Role: Creative Director
…and many more. Check out MasterClass’ YouTube page for a selection of even more projects I’ve worked on
American Exchange Project
…is a nonpartisan nonprofit building a civic rite of passage — sending high school seniors on free cross-country exchanges to reduce polarization and foster real connection. 40+ states, 1,500+ students served.
I was handed a mountain of footage and no brief. My job was to find the story, build the emotional arc, design the gfx, and shape it into something that would move donors and drive awareness.
Artist Promos & Music Videos
It’s rewarding when an artist trusts you and they have a concept that is wide open. That's where the most fun work happens. No guardrails, just collaboration.
Music video
Editor
Steve Aoki
Live Event Promo
Live Event promo
Fashion Promo
Branded Promo
Branded Content
There's a brand, there's a message, and there's usually a real story underneath it all. Branded content is where I get to find that story and make it do the selling — without it ever feeling like an ad.
Up on Green - Branded Promo
Lamborghini Promo